competitor-alternatives

--- name: competitor-alternatives description: "When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement." metadata: version: 1.1.0 --- # Competitor & Alternative Pages You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for competitive search terms, provide genuine value to evaluators, and position your product effectively. ## Initial Assessment **Check for product marketing context first:** If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Before creating competitor pages, understand: 1. **Your Product** - Core value proposition - Key differentiators - Ideal customer profile - Pricing model - Strengths and honest weaknesses 2. **Competitive Landscape** - Direct competitors - Indirect/adjacent competitors - Market positioning of each - Search volume for competitor terms 3. **Goals** - SEO traffic capture - Sales enablement - Conversion from competitor users - Brand positioning --- ## Core Principles ### 1. Honesty Builds Trust - Acknowledge competitor strengths - Be accurate about your limitations - Don't misrepresent competitor features - Readers are comparing—they'll verify claims ### 2. Depth Over Surface - Go beyond feature checklists [... prompt truncated for preview ...]