case-study-writing
B2B case study writing with STAR framework, data visualization, and research. Covers structure, customer quotes, metrics presentation, and distribution formats. Use for: customer success stories, portfolio pieces, sales enablement, marketing content. Triggers: case study, customer story, success story, b2b case study, client testimonial, customer case study, portfolio case study, use case, customer win, results story
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/case-study-writing
CATEGORY
Marketing
REPOSITORY
inf-sh/skills
COMMIT
—
SKILL PROMPT
---
name: case-study-writing
description: "B2B case study writing with STAR framework, data visualization, and research. Covers structure, customer quotes, metrics presentation, and distribution formats. Use for: customer success stories, portfolio pieces, sales enablement, marketing content. Triggers: case study, customer story, success story, b2b case study, client testimonial, customer case study, portfolio case study, use case, customer win, results story"
allowed-tools: Bash(infsh *)
---
# Case Study Writing
Create compelling B2B case studies with research and visuals via [inference.sh](https://inference.sh) CLI.
## Quick Start
> Requires inference.sh CLI (`infsh`). Get installation instructions: `npx skills add inference-sh/skills@agent-tools`
```bash
infsh login
# Research the customer's industry
infsh app run tavily/search-assistant --input '{
"query": "SaaS customer onboarding challenges 2024 statistics"
}'
```
## The STAR Framework
Every case study follows: **Situation -> Task -> Action -> Result**
| Section | Length | Content | Purpose |
|---------|--------|---------|---------|
| **Situation** | 100-150 words | Who the customer is, their context | Set the scene |
| **Task** | 100-150 words | The specific challenge they faced | Create empathy |
| **Action** | 200-300 words | What solution was implemented, how | Show your product |
| **Result** | 100-200 words | Measurable outcomes, before/after | Prove value |
**Total: 800-1200 words.** Longer loses readers. Shorter lacks credibility.
## Structure Template
### 1. Headline (Lead with the Result)
```
❌ "How Company X Uses Our Product"
❌ "Company X Case Study"
✅ "How Company X Reduced Onboarding Time by 60% with [Product]"
✅ "Company X Grew Revenue 340% in 6 Months Using [Product]"
```
The headline should be specific, quantified, and state the outcome.
### 2. Snapshot Box
Place at the top for skimmers:
```
┌─────────────────────────────────────┐
│ Company: Acme Corp │
│ I
[... prompt truncated for preview ...]